top of page

How to Recruit Top Talent-What Candidates Do First

In the ever-evolving job market, employers often find themselves at the mercy of external factors that they cannot control. However, amidst these uncertainties, there are aspects within their reach that can make a significant impact on attracting top talent. One such aspect is their online presence. While employers cannot control the job market as a whole, they have the power to shape their digital footprint and create a compelling online presence. By strategically managing their online presence, employers can influence how they are perceived by potential candidates and differentiate themselves from the competition. In this article, we will explore the importance of online presence and how employers can leverage it to stand out in a dynamic job market.

Before an interview, job seekers often conduct online research to gather information about a company. Here are some common aspects people check online about a company before an interview:

1. Company Website: Job seekers typically explore the company's official website to gather information about its products/services, mission statement, values, and overall brand identity. They may also look for the "About Us" section to understand the company's history, leadership team, and key achievements.

2. Social Media Presence: Candidates often examine the company's social media profiles on platforms like LinkedIn, Facebook, Twitter, and Instagram. They look for updates, posts, and engagements to gain insights into the company's culture, recent news, events, and initiatives. Social media can provide a glimpse into the company's personality and its interaction with employees, clients, and the broader community.

3. Online Reviews and Ratings: Job seekers frequently explore online review platforms such as Glassdoor, Indeed, or Google Reviews to read feedback from current and former employees. These reviews can shed light on the work environment, company culture, management style, employee benefits, growth opportunities, and overall employee satisfaction.

4. News and Press Releases: Candidates may search for recent news articles, press releases, or media coverage related to the company. This helps them stay informed about the company's latest developments, product launches, expansions, partnerships, or any noteworthy achievements. It demonstrates the company's market presence and industry reputation.

5. Employee Profiles on LinkedIn: LinkedIn is a valuable resource for candidates to research employees' profiles, particularly those who may be conducting the interview. They might look for common connections, professional backgrounds, and areas of expertise. This information can help candidates tailor their responses and establish rapport during the interview process.

6. Company Culture and Values: Job seekers often seek information about the company's culture and values to assess if it aligns with their own work style and aspirations. This can involve reviewing the company's mission statement, core values, employee testimonials, or any articles or videos that provide insights into the company's work environment.

7. Industry Reputation: Candidates might explore industry forums, blogs, or news websites to gather information about the company's standing within its industry. This includes evaluating its reputation, market positioning, competition, and potential future growth prospects.

Job seekers value transparency, authenticity, and a supportive work environment, and a favorable online reputation can effectively communicate these attributes. Therefore, investing in your online presence and proactively managing your online reputation is vital in capturing the attention and interest of highly skilled professionals. Contact Metrix SEO Agency to learn more on how to improve online presence to attract right talent.


bottom of page